Breaking news*
Julie is stepping down!

After years of building GOFLUO into the business it is today, GOFLUO founder Julie has decided to pass the torch.

read the update

A blue sky*
kind of ride

kick start cycling season with pretty bike bags.

Explore bike bags

A bright flash of*
popping colors

Stand out during your spring runs with these fluorescent tops with reflective motivational quotes.

Explore running gear

Beam brighter*
than sunlight

With these fully reflective jackets you’ll shine brighter than the sun.

explore jackets

And the award goes to..*
our founder!

Our founder Julie won the entrepreneur of the year award presented by the chamber of commerce. In honour of the celebrations, we’re happy to share her favorite GOFLUO’s.

Our founders favorites

loved by our community

shop by category

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Reflective accessoires for women - GOFLUO

women - accessories

men

men

Reflective women collection - GOFLUO

women

Reflective Safety Vests for Kids - GOFLUO

kids

bags

bags

turn off the light

get out*
of the shadow

stand out with GOFLUO, even in the dark.

shop bestellers

get out* of the shadow

Florence 2.0 | Grey reflective

florence 2.0

€149,95
€149,95
Select your options
Color
Size
Maddy | Coral reflective

maddy

€79,95
€79,95
Select your options
Color
Size
Travis 2.0 | Grey reflective

travis 2.0

€139,95
€139,95
Select your options
Color
Size
Sprint | Grey reflective

sprint

€69,95
€69,95
Select your options
Color
Size
added to cart

shop our bestsellers

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Darkflow - Daughter & Mom
Color
Size
bestseller

darkflow

€59,95
€59,95
North | Grey reflective
Color
Size
bestseller

north

€59,95
€59,95
Moonlight | Grey reflective
Color
Size
bestseller

moonlight

€49,95
€49,95
Bonnie | Blue Yellow
Color
Size
bestseller

bonnie

€19,95
€19,95
+2
North | Grey reflective
Color
Size
bestseller

north

€44,95
€44,95
Harper 2.0 | Burgundy
bestseller

harper 2.0

€29,00
€29,00
+1
George | Grey reflective
Color
Size
bestseller

george

€59,95
€59,95
Colette | Khaki grey
bestseller

colette

€49,00
€49,00
+2

oprah's*
favorite things

doggyglowers that send a little joy.

discover oprah's favorites

how i started*
GOFLUO

the idea sparked at the school gate.

read the full story

a community of visionaries in motion

a safe world needs fashionable fluo. thousands preceded you already, read their stories and join the community of safe fashion

view all
the power of visibility in every step

the power of visibility in every step
shine bright during your workout!

shine bright during your workout!
what's your safety statement?

what's your safety statement?
twinning is winning

twinning is winning
the production process

the production process

as featured in