New collection running activewear

New
arrivals*

stylish in beige by day, visible by night.

to the shop!
─ Explore

x-mas*
Shopping

shop your gifts now. returns are extended until mid-january during the holiday season.

get inspired by our giftguide
─ Explore

shine*
like a star

inspired by the twinkling lights of the big city, the reflective print will make you shimmer in the dark.

shop activewear
─ Explore

commute by*
bike

With these tips you’ll cycle to work with a smile daily!

show me the tips!
─ Explore

shop your gifts
early*

returns are extended until mid-january during the holiday season. let the x-mass madness begin!

  • TURN OFF THE LIGHT
  • TURN ON THE LIGHT
get inspired by our giftguide

favorites

North - kids

Polly

Darkflow

Robin

George

Categories

Women

womenwomenwomen
womenwomenwomen

Men

menmenmenmenmen
menmenmenmenmen

Kids

kidskidskidskidskids
kidskidskidskidskids

No more FOMO!

Subscribe and be the first to glow in new Gofluo products, get access to discounts & presales!

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Hot off the press!

    "I also like Gofluo's reflective gilets - navy or green reversible means high-vis becomes low-key." - Beatrice Hodgkin, Financial Times

    "Gofluo believes that bodyglowers, backpack covers and other reflective accessories can also look hip and fashionable, and makes duty a pleasure. With their bodyglowers you can be safe and stylish on the street."

    "Gofluo’s designs turn you into an eye-catcher. Safety adapted to your urban lifestyle!" - Milk Magazine

    Financial-times
    Urbanbikenews
    Milk-magazine

    brighten
    the day

    rainwear

    beat
    anonymity

    bodyglowers

    The perfect gift

    Digital Gift
    Card

    Get a Gift Card

    A community of visionaries in motion

    A safe world needs fashionable fluo. Thousands preceded you already, read their stories and join the community of safe fashion

    Blog posts

    View all

    The safest reflective vest for kids!

    By Yinthe

    What to wear when running

    By Yinthe

    Five tips to cycle more enjoyable!

    By gofluo

    Braav to the rescue!

    By Yinthe

    I got 99 problems but rain ain’t one!

    By gofluo

    Shine bright during your workout!

    By gofluo

    What’s your safety statement?

    By gofluo

    Gofluo on Strava

    By gofluo