job opening: e-commerce growth specialist
Location: Antwerp, Belgium
About Us
We’re a dynamic five year old start-up that introduces a revolutionary new clothing category – “The Bodyglower”. We’re on a mission to brighten everyday outdoor life. GOFLUO seamlessly blends fashion and functionality in qualitative products. We’re scaling the brand internationally and changing the safety wear game for good!
What we are looking for
We’re on the lookout for an E-commerce specialist who thrives on refining our online sales channels daily to extract maximum conversion potential. As a performance marketing expert, your mission is clear: Ensure growth for our brand by implementing a performance marketing strategy that’s focused on the metrics you defined with our team (revenue, ROAS, profit margin, leads, etc.) We’re seeking someone who not only shares our passion for product innovation but also dares to stand out from the crowd. As part of our team, you’ll have the chance to craft and execute pioneering E-commerce strategies, enabling us to achieve exponential growth on our online platforms.
What You’ll Do
- Develop and execute a data-driven approach to our customer journey on several performance channels on daily bases
- Together with the team you will build a content strategy and define assets needed
- Analyse and optimise all stages of our funnel & connect with our (potential) customers
- Build & execute targeted strategies in our advertise management: Lead the Conversion Rate Optimization strategy, Increase average order value and encourage repeat purchases true all channels
- Monitor KPI’s on Shopifyplus, Meta & Tiktok, to make data-driven decisions and adjust strategies accordingly
- Define, execute, and analyze A/B and even C testings across the funnel
- Collaborate with our creative team and copywriters to align messaging
- Draw the lines together with the content team on content needs and come up with ideas and partnerships in this matter
- Support the content team in defining needs for in house content creation and UGC programms
- Optimize web pages within Shopify Plus, leveraging creative solutions to enhance user experience and drive conversions
- build compelling landing pages to capture leads and drive sales
- Implement UI/UX enhancements to improve product understanding for customers
- Together with the content team and digital agency you will build Klaviyo mailings for several different segments and do A/B testings with them
- Create a budget plan to allocate resources across different channels to achieve the optimal marketing mix, track the budget, and make necessary adjustments
Requirements
- 3+ years of experience in growth marketing or conversion optimization roles, with a deep understanding of e-commerce strategies, platforms and toolings
- Strong data-driven and process-oriented mindset
- Knows all about Shopify plus, Meta, Tiktok, UGC, and interested in what’s next
- Understand google ads & Analytics to challenge external agencies
- Experience in planning and managing projects from inception to execution
- A proactive approach to seizing opportunities and driving initiatives forward
- admiration for great brands and show deep interest in other fast growing ecommerce brands and their succes stories
- Basic graphic design skills to adjust simple content and copy during A/B testing
- You preferably have a masters degree in business or economics
Benefits
- Make an impact in a rapidly growing scale-up environment
- Opportunities for growth and career advancement as the company expands
- Flexibility
- Access to our office in Berchem (Antwerp)
- Join a dynamic, fun, and highly motivated team
Apply Now
If you’re passionate about leading international growth in a new product category, we’d love to hear from you! Apply now with your resume or full-stack LinkedIn profile, and share with us why you’re excited to join GOFLUO and why you believe this position is an ideal match for you. Feel free to include a cover letter or video to showcase yourself and your experience. We look forward to getting to know you better!