job opening: brand manager / marketeer

Location: berchem, Belgium 

At GOFLUO, we bridge the gap between functional reflective outerwear and cheerful, aesthetic design. Our mission is to brighten everyday life with accessible, eye-catching designs that stand the test of time. As a startup, we're on an exciting journey to expand our brand internationally, and we're looking for a creative marketing mastermind to join our global team and help us achieve this goal.

Who We’re Looking For

Are you a creative marketing expert with a passion for storytelling, brand building, and driving international growth? If you thrive in a fast-paced startup environment and are excited about making a real impact, this might be your next big challenge.

 As the Brand Manager at GOFLUO, you’ll be in charge of managing all marketing and event-related activities within the company. This includes overseeing an in-house team and collaborating with external partners to ensure seamless execution of our strategies. You’re someone who can come up with out-of-the-box ideas and is always on the lookout for opportunities to enhance our brand’s exposure. You will play a pivotal role in expanding our community, building a loyal customer base, and driving sales growth through targeted marketing actions.

Key Responsibilities

• develop the GOFLUO brand across all visual channels, ensuring consistency and alignment with our core values.
• design and develop innovative concepts for campaigns across various channels, ensuring they resonate with our target audience and goals.
• implement and optimise marketing strategies to increase brand visibility and engagement.
• Plan and execute high-growth marketing campaigns alongside the team and external partners.
• Lead the planning and execution of all brand-related events, including those related to running and cycling, ensuring they resonate with our activewear focus and broader brand vision.
• Oversee partner agencies handling performance marketing, PR and ambassador programs, ensuring alignment with our brand objectives.
• Utilise analytics to inform and adjust marketing strategies, ensuring the best possible outcomes.
• Prepare and manage different campaigns, and establish new creative partnerships and collaborations.
• Manage the marketing budget, balancing performance and brand marketing spending effectively.
• Hunt for strategic partnerships and collaborations with other brands and companies.

Your Profile

• You have a knack for creative thinking and can bring fresh perspectives to the table.
• You are an excellent communicator, you excel in both written and spoken English; additional languages are a plus. Preferably also Dutch speaking.
• Data is your best friend,  your analytical skills enable you to leverage data to drive results and make informed decisions.
• You call yourself a self-starter: You are independent, proactive, and constantly seeking to improve and get energy from the new business you will develop.
• You live a sporty lifestyle.  As a brand rooted in activewear, you must be passionate about sports, especially running and/or cycling
• You can organise and participate run related events & communities
• You are a natural networker and you love to meet new people

Qualifications

• Bachelor’s degree in one of the following; Marketing, Media, Entertainment, Economics, Business, Fashion, Sports. Or an equivalent experience.
• Minimum of 5 years of relevant experience in a similar role.
• Strong presentation and project management skills.
• Digital trends, social media, and consumer behaviour are your favourite topics..
• Experience with e-commerce and online marketing advertising strategies. You’re able to analyse monthly agency reports and understand all technical terms of e-commerce.
• You’re experienced in email marketing.

Why Join GOFLUO?

• Opportunity to make a significant impact in a growing startup.
• A collaborative and dynamic work environment with a global team.
• Chance to work on exciting projects that combine creativity with strategy.
• Involvement in shaping a global brand

How to Apply: 

If you meet the above qualifications and are excited about this role, we’d love to hear from you! Please submit your resume for consideration.