It started with me as a mum.
I want my children and me to be clearly visible, but putting a classic high-vis vest over our beautiful coats just felt like such a shame. As a designer, I was convinced: there had to be a better way. That’s how I started GOFLUO.
Today, thousands of people in more than 17 countries wear our bodyglowers. The idea behind it remains the same: I keep looking for ways to make visibility more beautiful, comfortable and effortless, creating pieces you genuinely feel good in, for everyone on the go.
— Julie, founder GOFLUO